Social Media
Posts that look like your actual jobs, not stock photos of someone else's truck.
Social media for a service business works best as proof of real work: before-and-afters, quick clips from the job site, a look at the team. We set a posting schedule, guide the short-form video side, and keep it current with what's actually working on each platform.
Social media
from $400/mo
Sound familiar?
What usually goes wrong
- Your last post was months ago, and it shows.
- Everything posted is a stock photo or a generic quote graphic, nothing from an actual job.
- You know short-form video matters but don't have time to figure out what to film or how to edit it.
- Nobody's tracking which posts actually lead to a call or a follow.
What you get
What's included
Posting schedule
Realistic for your team's time, not an impossible daily cadence.
Filming guidance
Plain instructions on what to capture on the job site.
Short-form video
Editing guidance built around what's currently working on each platform.
Captions
Written and tied to your services and area.
Monthly review
What's working and what to drop, checked each month.
Set expectations
Agree on how often and what to post.
Build a capture system
A simple habit for grabbing photos and clips on the job.
Edit and schedule
Content edited and scheduled around your rhythm.
Review
Performance checked and the mix adjusted.
Repeat
Keep adjusting for what's actually landing.
The process
How it runs
Honest limits
- We can't guarantee followers or viral reach. Platforms change their algorithms constantly.
- This works best with some raw material from you: photos or clips from real jobs. We can't invent that from nothing.
- Social media supports the rest of your marketing. On its own, it rarely fills a schedule.
Do you need me to film things?
Yes, or someone on your team. A phone camera and thirty seconds on a job site is usually enough.
Which platforms matter for my business?
It depends on your trade and customers. We'll help you pick one or two rather than spreading thin across all of them.
Can you guarantee this brings in customers?
No single channel gets that guarantee. Social media builds trust and recognition alongside your other marketing.
What if I hate being on camera?
You don't have to be. Job-site footage, finished work, and team shots work fine without anyone narrating to camera.
Works well with
Want to see what we'd fix first?
Book a short call and we'll email you a free audit of your website and Google listing before we talk. Keep it either way.