Google Ads
Ads that show up for the exact job someone nearby needs done today.
Google Ads (Search and Local Services Ads) can put you in front of someone searching for your service right now. We set up tight geo-targeting, build negative keyword lists so you're not paying for irrelevant clicks, and track which calls actually come from ads. Your ad spend goes directly to Google, not through us.
Google Ads management
$250 + $400/mo
Sound familiar?
What usually goes wrong
- Your ads are showing up for searches an hour away from where you actually work.
- You're paying for clicks from people looking for jobs, DIY guides, or a completely different service.
- Nobody set up call tracking, so you can't tell which calls came from ads versus anywhere else.
- The account was set up once and never touched again, while your competitors keep adjusting theirs.
- You're not sure if Local Services Ads or standard Search Ads is the better fit for what you do.
What you get
What's included
Account setup or audit
New setup or review of your existing Google Ads or Local Services Ads account.
Geo-targeting
Tightened to your actual service area, not a broad radius.
Negative keywords
Lists built so spend isn't wasted on irrelevant searches.
Call tracking
Set up so you can see which calls came from ads.
Ad copy
Written around your services and area, not generic templates.
Ongoing adjustments
Based on what's actually converting, not guesswork.
Audit or set up
Account and Local Services Ads profile reviewed or created.
Target and exclude
Geo-targeting and negative keyword lists built.
Write and launch
Ad copy written and campaigns launched.
Track calls
Call tracking added and confirmed working.
Review and adjust
Performance reviewed regularly and adjusted.
The process
How it runs
Honest limits
- We can't guarantee a specific cost per lead or a set number of calls. Auction prices shift with competition and season.
- Ad spend goes straight to Google. We don't mark it up or hold it.
- We can't promise Local Services Ads approval. Google runs its own background check and licensing review for that program.
Questions
Google Ads FAQ
Who pays for the ads?
You do, directly to Google. We're not marking up ad spend or taking a cut of it.
How much should I budget?
It depends on your trade and area. We usually recommend starting small and adjusting once real cost-per-lead numbers come in.
What's the difference between Search Ads and Local Services Ads?
Search Ads are the ads above regular results. Local Services Ads are the 'Google Guaranteed' listings for certain trades, paid per lead instead of per click.
Can you guarantee leads?
No. We can guarantee the account is set up and targeted correctly. Results depend on your market and season too.
Works well with
Want to see what we'd fix first?
Book a short call and we'll email you a free audit of your website and Google listing before we talk. Keep it either way.