Facebook & Instagram Ads
Ads for the customers who aren't searching yet, but will be soon.
Facebook and Instagram ads work differently than Google: you're reaching people before they search, often with a seasonal offer, a retargeting reminder, or a simple lead form. We build and run these campaigns while your spend goes directly to Meta.
Facebook & Instagram Ads
$250 + $400/mo
Sound familiar?
What usually goes wrong
- You ran a boosted post once, got a few likes, and have no idea if it led to any actual jobs.
- There's no retargeting set up, so people who visited your site once never see you again.
- Your seasonal offers, like AC tune-ups or holiday lighting, never get their own campaign.
- The lead form goes to an email nobody checks, so leads sit unanswered for days.
What you get
What's included
Seasonal campaigns
Built around offers and promotions tied to your busy season.
Retargeting
For people who've already visited your site or engaged with you.
Lead forms
Set up and connected to your CRM or inbox.
Creative guidance
Using real job photos and clips instead of stock images.
Ongoing monitoring
Spend and targeting adjusted based on results.
Pick the offer
Identify the season or promotion worth running.
Build the audience
Targeting and retargeting set up.
Launch
Ads launched with a connected lead form.
Monitor
Spend and results tracked, targeting adjusted.
Report
What worked explained in plain terms.
The process
How it runs
Honest limits
- We can't guarantee lead volume or cost per lead. Meta's auction and your offer both affect that.
- Ad spend goes directly to Meta, not through us.
- These ads work best with decent photos or video from real jobs. Stock images won't perform as well.
Is this better than Google Ads?
They do different jobs. Google catches people searching now. Meta reaches people before they're searching, often for a seasonal push.
Do I need a big budget to start?
No. You can start small on a specific offer and scale up once it's clear what's converting.
What if I don't have good photos?
We can guide you on what to capture from your next few jobs. Real photos consistently do better than stock images.
Who owns the ad account?
You do. It's set up under your business, so you keep it whether or not you keep working with us.
Works well with
Want to see what we'd fix first?
Book a short call and we'll email you a free audit of your website and Google listing before we talk. Keep it either way.