{
  "services": [
    {
      "slug": "websites",
      "name": "Websites",
      "group": "core",
      "url": "https://richemontsolutions.com/services/websites",
      "summary": "Fast, mobile-first sites for service businesses, with a monthly plan that keeps them hosted and current.",
      "headline": "A website that answers the customer's questions and makes calling you the obvious next step.",
      "intro": "We build custom sites for local service businesses: fast to load, easy to read on a phone, and built around the pages a customer actually needs. You own the domain and the content. Add the monthly Hosting & Care plan and we host it, keep it secure, and make small edits, so you're not stuck calling a stranger every time something breaks. Or take the finished site and host it wherever you like.",
      "included": [
        {
          "title": "Custom design",
          "body": "Built around your services and your customers, not a generic template."
        },
        {
          "title": "Service pages",
          "body": "A dedicated page for each thing you do, written the way customers actually search."
        },
        {
          "title": "Service area pages",
          "body": "Pages for the specific cities and neighborhoods you cover, not one page for all of Orange County."
        },
        {
          "title": "Tappable contact info",
          "body": "A phone number and contact form that work correctly on a phone, on every page."
        },
        {
          "title": "Hosting, if you want it",
          "body": "With the Hosting & Care plan, hosting, updates, and backups are handled for you."
        },
        {
          "title": "Care plan option",
          "body": "Ongoing small edits and one blog post a month, if you want it (see Hosting & Care)."
        },
        {
          "title": "Full ownership",
          "body": "You keep the domain and the content, no matter what happens later."
        }
      ],
      "limits": [
        "We can't guarantee traffic or leads from a new site alone. A site without SEO and a Google listing behind it is a business card, not a lead source.",
        "The standard build is a site about the size and style of this one. Bigger builds, like dozens of location pages or custom features, get quoted separately.",
        "We don't build ecommerce stores with inventory and checkout. If you sell physical products online, we're not the right fit."
      ],
      "faqs": [
        {
          "question": "Do I own the site?",
          "answer": "Yes. You own the domain and the content. If you ever want to leave, you take it with you."
        },
        {
          "question": "How long does a new site take?",
          "answer": "Most service-business sites take a few weeks from questionnaire to launch, depending on how many services and pages you need."
        },
        {
          "question": "What if I already have a site?",
          "answer": "We can rebuild it or work from what's there. Either way, nothing changes until you approve the new site."
        },
        {
          "question": "Do you write the content or do I?",
          "answer": "We write a first draft based on your questionnaire answers, then you edit, add, or approve it before launch."
        }
      ],
      "priceIds": [
        "website"
      ]
    },
    {
      "slug": "local-seo",
      "name": "Local SEO",
      "group": "core",
      "url": "https://richemontsolutions.com/services/local-seo",
      "summary": "Service-area pages, citation cleanup, and on-page fixes so you show up when someone nearby searches.",
      "headline": "Show up when someone nearby searches for what you do.",
      "intro": "Local SEO is the work that helps Google understand what you do and where you do it, so you show up when someone in your area searches for it. That means service-area pages, consistent business listings across the web, and fixing the technical issues that quietly hold your ranking back.",
      "included": [
        {
          "title": "Service-area pages",
          "body": "Built for the cities and neighborhoods you actually cover."
        },
        {
          "title": "Citation and NAP cleanup",
          "body": "Your name, address, and phone number made consistent across major directories."
        },
        {
          "title": "On-page SEO",
          "body": "Titles, headings, descriptions, and image fixes across your site."
        },
        {
          "title": "Technical fixes",
          "body": "Broken links, slow pages, and missing structure cleaned up."
        },
        {
          "title": "Call tracking",
          "body": "Set up so you can see which calls actually came from search."
        },
        {
          "title": "Monthly report",
          "body": "Plain English: what changed, what we did, what's next."
        }
      ],
      "limits": [
        "We can't guarantee rankings. Google decides that. We can control what Google sees on your site and listings.",
        "SEO takes real time. Anyone promising overnight results is either lying or doing something Google will eventually penalize.",
        "We won't buy links or use spam tactics that put your site at risk, even if they'd work short-term."
      ],
      "faqs": [
        {
          "question": "How long until I see results?",
          "answer": "Local SEO takes real time to show up in rankings. It's slower than ads, but the results tend to last longer."
        },
        {
          "question": "Do you guarantee a top ranking?",
          "answer": "No. We don't guarantee rankings for any keyword. Nobody honestly can, since Google controls that, not us."
        },
        {
          "question": "What's a service-area page?",
          "answer": "A page built for a specific city or neighborhood you serve, so someone searching 'plumber in Lake Forest' finds a page written for exactly that."
        },
        {
          "question": "Do I need a new website for this to work?",
          "answer": "Not always. If your current site is reasonably solid, we can often do this work on top of what you already have."
        }
      ],
      "priceIds": [
        "local-seo"
      ]
    },
    {
      "slug": "google-business-profile",
      "name": "Google Business Profile",
      "group": "core",
      "url": "https://richemontsolutions.com/services/google-business-profile",
      "summary": "Setup, verification, photos, posts, and review replies so your Google listing works as hard as your site.",
      "headline": "Your Google listing is often the first thing a customer sees. We make sure it's right.",
      "intro": "Google Business Profile (the free listing that shows your hours, reviews, and map pin) is where most local searches actually land. We set it up correctly, keep it current, and clean up duplicate or spammy listings that are stealing your calls.",
      "included": [
        {
          "title": "Setup and verification",
          "body": "Full setup, or claiming and verifying a listing that already exists."
        },
        {
          "title": "Accurate details",
          "body": "Correct categories, service list, service area, and hours."
        },
        {
          "title": "Photos and posts",
          "body": "Regular uploads and posts so the listing looks active."
        },
        {
          "title": "Q&A monitoring",
          "body": "Watching and answering the Q&A section before misinformation sits there."
        },
        {
          "title": "Review replies",
          "body": "Templates and ongoing responses to every new review."
        },
        {
          "title": "Spam cleanup",
          "body": "Duplicate or fake competitor listings found and reported."
        }
      ],
      "limits": [
        "We can't guarantee placement in the map pack. Google's algorithm decides that.",
        "We can't remove a legitimate negative review, only reply to it professionally.",
        "Verification timing (postcard, phone, or video) is set by Google, not us, so it can take longer than anyone would like."
      ],
      "faqs": [
        {
          "question": "What if my listing is already suspended?",
          "answer": "We can help diagnose why and file a reinstatement request, but Google makes the final call and there's no guaranteed timeline."
        },
        {
          "question": "Can you get rid of a bad review?",
          "answer": "Only if it violates Google's policies, like being fake or off-topic. We can report it, but Google decides whether to remove it."
        },
        {
          "question": "Do I need a website too?",
          "answer": "Your Google listing works better with a real site behind it, but we can start with the listing alone if that's the priority."
        },
        {
          "question": "How often will you post?",
          "answer": "We'll set a schedule that fits your business, usually a few times a month, using real photos from your jobs."
        }
      ],
      "priceIds": [
        "gbp-setup",
        "gbp-care"
      ]
    },
    {
      "slug": "hosting-maintenance",
      "name": "Hosting & Care",
      "group": "core",
      "url": "https://richemontsolutions.com/services/hosting-maintenance",
      "summary": "Hosting, security updates, backups, uptime monitoring, small edits, and one blog post a month.",
      "headline": "The unglamorous part that keeps your site online and out of trouble.",
      "intro": "A website needs upkeep the same way a truck needs oil changes. For sites we build, this plan covers hosting, security updates, backups, and uptime monitoring, plus small edits and one blog post a month so the site doesn't just sit unchanged for years.",
      "included": [
        {
          "title": "Hosting",
          "body": "Fast, secure hosting handled for you."
        },
        {
          "title": "Security updates",
          "body": "Patches applied as they're released."
        },
        {
          "title": "Backups",
          "body": "Automatic backups on a regular schedule."
        },
        {
          "title": "Uptime monitoring",
          "body": "Alerts if the site goes down, so it gets caught fast."
        },
        {
          "title": "Small edits",
          "body": "Text and image changes included each month."
        },
        {
          "title": "Speed and SEO pass",
          "body": "Page speed and on-page SEO checked every month, with small fixes made."
        },
        {
          "title": "Monthly blog post",
          "body": "Written around your services and area, so the site stays active."
        },
        {
          "title": "Monthly check-in",
          "body": "A note on performance and anything worth knowing."
        }
      ],
      "limits": [
        "We can't promise 100% uptime. No host can. We can promise a fast response when something goes wrong.",
        "Small edits are included; a full redesign or new pages fall outside this plan.",
        "The monthly blog post helps activity and freshness. It isn't a guarantee of more traffic on its own."
      ],
      "faqs": [
        {
          "question": "What counts as a small edit?",
          "answer": "Text changes, swapping a photo, updating hours or a phone number, that kind of thing. Bigger changes get scoped separately."
        },
        {
          "question": "What happens if I cancel?",
          "answer": "You keep your domain and a copy of your site's content. This isn't a contract that traps you."
        },
        {
          "question": "Can I get this for a site someone else built?",
          "answer": "No. Care is for sites we build, because we can only keep something secure and fast when we know exactly how it was made. If your current site is worth keeping, we can still help with your Google listing and local SEO."
        },
        {
          "question": "Who writes the blog post?",
          "answer": "We write it, based on your services and area, then you can review it before it goes live."
        }
      ],
      "priceIds": [
        "care"
      ]
    },
    {
      "slug": "google-ads",
      "name": "Google Ads",
      "group": "growth",
      "url": "https://richemontsolutions.com/services/google-ads",
      "summary": "Search and Local Services Ads guidance with tight geo-targeting, negative keywords, and call tracking.",
      "headline": "Ads that show up for the exact job someone nearby needs done today.",
      "intro": "Google Ads (Search and Local Services Ads) can put you in front of someone searching for your service right now. We set up tight geo-targeting, build negative keyword lists so you're not paying for irrelevant clicks, and track which calls actually come from ads. Your ad spend goes directly to Google, not through us.",
      "included": [
        {
          "title": "Account setup or audit",
          "body": "New setup or review of your existing Google Ads or Local Services Ads account."
        },
        {
          "title": "Geo-targeting",
          "body": "Tightened to your actual service area, not a broad radius."
        },
        {
          "title": "Negative keywords",
          "body": "Lists built so spend isn't wasted on irrelevant searches."
        },
        {
          "title": "Call tracking",
          "body": "Set up so you can see which calls came from ads."
        },
        {
          "title": "Ad copy",
          "body": "Written around your services and area, not generic templates."
        },
        {
          "title": "Ongoing adjustments",
          "body": "Based on what's actually converting, not guesswork."
        }
      ],
      "limits": [
        "We can't guarantee a specific cost per lead or a set number of calls. Auction prices shift with competition and season.",
        "Ad spend goes straight to Google. We don't mark it up or hold it.",
        "We can't promise Local Services Ads approval. Google runs its own background check and licensing review for that program."
      ],
      "faqs": [
        {
          "question": "Who pays for the ads?",
          "answer": "You do, directly to Google. We're not marking up ad spend or taking a cut of it."
        },
        {
          "question": "How much should I budget?",
          "answer": "It depends on your trade and area. We usually recommend starting small and adjusting once real cost-per-lead numbers come in."
        },
        {
          "question": "What's the difference between Search Ads and Local Services Ads?",
          "answer": "Search Ads are the ads above regular results. Local Services Ads are the 'Google Guaranteed' listings for certain trades, paid per lead instead of per click."
        },
        {
          "question": "Can you guarantee leads?",
          "answer": "No. We can guarantee the account is set up and targeted correctly. Results depend on your market and season too."
        }
      ],
      "priceIds": [
        "google-ads"
      ]
    },
    {
      "slug": "meta-ads",
      "name": "Facebook & Instagram Ads",
      "group": "growth",
      "url": "https://richemontsolutions.com/services/meta-ads",
      "summary": "Seasonal offers, retargeting, and lead forms run on Facebook and Instagram, with spend paid directly to Meta.",
      "headline": "Ads for the customers who aren't searching yet, but will be soon.",
      "intro": "Facebook and Instagram ads work differently than Google: you're reaching people before they search, often with a seasonal offer, a retargeting reminder, or a simple lead form. We build and run these campaigns while your spend goes directly to Meta.",
      "included": [
        {
          "title": "Seasonal campaigns",
          "body": "Built around offers and promotions tied to your busy season."
        },
        {
          "title": "Retargeting",
          "body": "For people who've already visited your site or engaged with you."
        },
        {
          "title": "Lead forms",
          "body": "Set up and connected to your CRM or inbox."
        },
        {
          "title": "Creative guidance",
          "body": "Using real job photos and clips instead of stock images."
        },
        {
          "title": "Ongoing monitoring",
          "body": "Spend and targeting adjusted based on results."
        }
      ],
      "limits": [
        "We can't guarantee lead volume or cost per lead. Meta's auction and your offer both affect that.",
        "Ad spend goes directly to Meta, not through us.",
        "These ads work best with decent photos or video from real jobs. Stock images won't perform as well."
      ],
      "faqs": [
        {
          "question": "Is this better than Google Ads?",
          "answer": "They do different jobs. Google catches people searching now. Meta reaches people before they're searching, often for a seasonal push."
        },
        {
          "question": "Do I need a big budget to start?",
          "answer": "No. You can start small on a specific offer and scale up once it's clear what's converting."
        },
        {
          "question": "What if I don't have good photos?",
          "answer": "We can guide you on what to capture from your next few jobs. Real photos consistently do better than stock images."
        },
        {
          "question": "Who owns the ad account?",
          "answer": "You do. It's set up under your business, so you keep it whether or not you keep working with us."
        }
      ],
      "priceIds": [
        "meta-ads"
      ]
    },
    {
      "slug": "social-media",
      "name": "Social Media",
      "group": "growth",
      "url": "https://richemontsolutions.com/services/social-media",
      "summary": "A posting schedule and short-form video guidance built from your real job photos and clips.",
      "headline": "Posts that look like your actual jobs, not stock photos of someone else's truck.",
      "intro": "Social media for a service business works best as proof of real work: before-and-afters, quick clips from the job site, a look at the team. We set a posting schedule, guide the short-form video side, and keep it current with what's actually working on each platform.",
      "included": [
        {
          "title": "Posting schedule",
          "body": "Realistic for your team's time, not an impossible daily cadence."
        },
        {
          "title": "Filming guidance",
          "body": "Plain instructions on what to capture on the job site."
        },
        {
          "title": "Short-form video",
          "body": "Editing guidance built around what's currently working on each platform."
        },
        {
          "title": "Captions",
          "body": "Written and tied to your services and area."
        },
        {
          "title": "Monthly review",
          "body": "What's working and what to drop, checked each month."
        }
      ],
      "limits": [
        "We can't guarantee followers or viral reach. Platforms change their algorithms constantly.",
        "This works best with some raw material from you: photos or clips from real jobs. We can't invent that from nothing.",
        "Social media supports the rest of your marketing. On its own, it rarely fills a schedule."
      ],
      "faqs": [
        {
          "question": "Do you need me to film things?",
          "answer": "Yes, or someone on your team. A phone camera and thirty seconds on a job site is usually enough."
        },
        {
          "question": "Which platforms matter for my business?",
          "answer": "It depends on your trade and customers. We'll help you pick one or two rather than spreading thin across all of them."
        },
        {
          "question": "Can you guarantee this brings in customers?",
          "answer": "No single channel gets that guarantee. Social media builds trust and recognition alongside your other marketing."
        },
        {
          "question": "What if I hate being on camera?",
          "answer": "You don't have to be. Job-site footage, finished work, and team shots work fine without anyone narrating to camera."
        }
      ],
      "priceIds": [
        "social"
      ]
    },
    {
      "slug": "review-generation",
      "name": "Reviews",
      "group": "growth",
      "url": "https://richemontsolutions.com/services/review-generation",
      "summary": "Automated review requests by text and email after jobs, with reply templates for every response.",
      "headline": "More real reviews from real customers, asked at the right moment.",
      "intro": "Most happy customers won't leave a review unless you ask, right after the job while it's fresh. We set up automatic text and email requests timed to when a job wraps, along with reply templates so every review, good or not, gets a response.",
      "included": [
        {
          "title": "Automated requests",
          "body": "Text and email review requests timed after job completion."
        },
        {
          "title": "Direct links",
          "body": "To your Google Business Profile and any other review sites you use."
        },
        {
          "title": "Reply templates",
          "body": "For positive, neutral, and negative reviews."
        },
        {
          "title": "Handling bad reviews",
          "body": "Guidance on how to respond without making it worse."
        },
        {
          "title": "Monthly check",
          "body": "New reviews and response consistency reviewed each month."
        }
      ],
      "limits": [
        "We never gate or filter reviews, meaning sending only happy customers to Google and routing unhappy ones elsewhere. That's against Google's policy and it's dishonest.",
        "We don't buy or fabricate reviews, ever.",
        "We can't guarantee a specific rating or review count. We can guarantee a real system that asks every customer at the right time."
      ],
      "faqs": [
        {
          "question": "Is it okay to filter who gets asked to review?",
          "answer": "No. Sending only satisfied customers to leave a public review and routing unhappy ones elsewhere violates Google's policies, so we don't set that up."
        },
        {
          "question": "What if I get a bad review?",
          "answer": "You respond honestly and professionally, ideally offering to make it right. We'll give you a template, but the real fix is addressing the actual complaint."
        },
        {
          "question": "How soon after the job should I ask?",
          "answer": "Usually within a day or two, while the job is still fresh in the customer's mind."
        },
        {
          "question": "Can you remove old bad reviews?",
          "answer": "Only if they violate Google's policies, like being fake. Legitimate negative reviews stay, and the best response is a good one from you."
        }
      ],
      "priceIds": [
        "reviews"
      ]
    },
    {
      "slug": "crm-automation",
      "name": "CRM & Automation",
      "group": "systems",
      "url": "https://richemontsolutions.com/services/crm-automation",
      "summary": "Picking or setting up a CRM, building pipelines and follow-up sequences, and cleaning up messy tools.",
      "headline": "A system that follows up on every lead, even the ones you forget about by Friday.",
      "intro": "A CRM (customer relationship manager) tracks every lead and job from first contact to invoice. We help pick or set up the right one, build the pipelines and follow-up sequences, and clean up whatever messy spreadsheet or half-used tool you're currently patching together.",
      "included": [
        {
          "title": "CRM selection or setup",
          "body": "Based on your trade and team size, not a one-size-fits-all pick."
        },
        {
          "title": "Pipeline structure",
          "body": "Lead, estimate, scheduled, completed, invoiced, laid out clearly."
        },
        {
          "title": "Follow-up sequences",
          "body": "Automated for estimates and invoices, so nothing depends on memory."
        },
        {
          "title": "Form and call integration",
          "body": "Leads land in the CRM automatically, from your site and your phone."
        },
        {
          "title": "Cleanup",
          "body": "Existing tools or spreadsheets you want to keep, tidied up rather than replaced."
        },
        {
          "title": "Basic training",
          "body": "So your team can actually use what's built."
        }
      ],
      "limits": [
        "A CRM only works if your team actually uses it. We can build the system, not force adoption.",
        "We can't guarantee it prevents every dropped lead, only that the follow-up happens automatically instead of depending on memory.",
        "Some CRMs have real monthly costs beyond our setup fee. We'll tell you that cost upfront."
      ],
      "faqs": [
        {
          "question": "Which CRM do you use?",
          "answer": "It depends on your trade, budget, and team size. We'll recommend one based on your actual needs, not a single tool we push on everyone."
        },
        {
          "question": "Can you fix the CRM I already have?",
          "answer": "Often, yes. A lot of CRMs get set up once and abandoned. We can clean up and rebuild what's there instead of starting over."
        },
        {
          "question": "Will my team need training?",
          "answer": "A short walkthrough, usually. Most modern CRMs are simple once the pipelines and automations are already built."
        },
        {
          "question": "Does this replace my invoicing software?",
          "answer": "Not necessarily. Many CRMs handle invoicing, but we can also connect your existing invoicing tool instead."
        }
      ],
      "priceIds": [
        "crm"
      ]
    },
    {
      "slug": "ai-assistants",
      "name": "AI Chat & Voice",
      "group": "systems",
      "url": "https://richemontsolutions.com/services/ai-assistants",
      "summary": "Missed-call text-back, website chat, and after-hours call answering, always reviewed by a human.",
      "headline": "Something answers when you can't, and someone checks it after.",
      "intro": "Missed calls turn into lost jobs. We set up missed-call text-back, a website chat that can answer hours, service area, and booking questions, and after-hours call answering. It's AI-assisted, but it hands off to a real person and gets reviewed, not left running unchecked.",
      "included": [
        {
          "title": "Missed-call text-back",
          "body": "An instant reply sent the moment a call goes unanswered."
        },
        {
          "title": "Website chat",
          "body": "Trained on your hours, service area, and booking process."
        },
        {
          "title": "After-hours answering",
          "body": "Calls covered with clear handoff rules."
        },
        {
          "title": "Human review",
          "body": "Chat and call transcripts reviewed regularly to catch mistakes."
        },
        {
          "title": "Escalation paths",
          "body": "A real person reachable for anything the system can't handle."
        }
      ],
      "limits": [
        "We're upfront that this is AI-assisted. It hands off to a human for anything it can't confidently answer, and we review transcripts to catch errors.",
        "It can't replace a real conversation for complex or sensitive jobs. It's built to capture and triage, not close every deal.",
        "It needs accurate information about your hours, pricing ranges, and service area to work well. Bad input leads to bad answers here too."
      ],
      "faqs": [
        {
          "question": "Will customers know they're talking to AI?",
          "answer": "Yes. We don't disguise it as a person, and it's built to hand off to you or your team when a real conversation is needed."
        },
        {
          "question": "What if it gives a wrong answer?",
          "answer": "We review transcripts regularly to catch and correct mistakes. No system is perfect, which is why a human stays in the loop."
        },
        {
          "question": "Does this replace answering my own phone?",
          "answer": "No. It catches what you'd otherwise miss: after-hours calls, missed calls, late-night website questions."
        },
        {
          "question": "Can it book appointments?",
          "answer": "It can walk a customer toward booking and hand off the details, depending on what your CRM and calendar setup support."
        }
      ],
      "priceIds": [
        "text-back",
        "ai-chat"
      ]
    },
    {
      "slug": "email-sms",
      "name": "Email & SMS",
      "group": "systems",
      "url": "https://richemontsolutions.com/services/email-sms",
      "summary": "Seasonal reminders, past-customer reactivation, and compliant opt-in text and email campaigns.",
      "headline": "A reminder to your past customers before they call someone else.",
      "intro": "Most repeat business gets lost simply because nobody reminded the customer it was time. We set up seasonal reminder campaigns, like AC tune-ups before summer, past-customer reactivation, and compliant email and text opt-in, including the TCPA and A2P 10DLC registration that keeps your texts from getting blocked.",
      "included": [
        {
          "title": "Seasonal campaigns",
          "body": "Built around your service cycle, like tune-ups or seasonal cleanups."
        },
        {
          "title": "Reactivation sequences",
          "body": "Reaching out to past customers who haven't been back in a while."
        },
        {
          "title": "Compliant opt-in",
          "body": "Set up correctly, with a plain-language explanation of TCPA and A2P 10DLC registration."
        },
        {
          "title": "Templates",
          "body": "Email and SMS written in your voice, not a generic script."
        },
        {
          "title": "List management",
          "body": "Ongoing handling of unsubscribes and list hygiene."
        }
      ],
      "limits": [
        "We can't guarantee open rates or response rates. Timing, wording, and your list quality all affect that.",
        "Compliance work, like TCPA and A2P 10DLC registration, takes real setup time before texts can go out. We won't skip it to launch faster.",
        "This depends on having a real list of past customers. We can't build one from nothing."
      ],
      "faqs": [
        {
          "question": "What is A2P 10DLC?",
          "answer": "It's the registration process carriers require for business text messaging in the US. Skipping it gets your texts blocked or filtered as spam."
        },
        {
          "question": "Is texting customers legal?",
          "answer": "Yes, with proper opt-in and registration under TCPA rules. We set that up correctly rather than treating it as an afterthought."
        },
        {
          "question": "How often should I message past customers?",
          "answer": "It depends on your service cycle. An HVAC company might message twice a year for tune-ups. Others need less."
        },
        {
          "question": "Can someone stop getting texts by mistake?",
          "answer": "Every message includes an unsubscribe option, and opt-outs are honored automatically."
        }
      ],
      "priceIds": [
        "email-sms"
      ]
    },
    {
      "slug": "branding",
      "name": "Branding & Logo",
      "group": "systems",
      "url": "https://richemontsolutions.com/services/branding",
      "summary": "A logo, colors, fonts, and a simple brand sheet, ready for your truck, yard sign, and business cards.",
      "headline": "A logo that looks right on a truck door, not just a screen.",
      "intro": "Branding here means the practical basics: a logo, a color palette, fonts, and a one-page brand sheet, all delivered in files that actually work for a truck wrap, a yard sign, or a stack of business cards. Nothing abstract, nothing you can't hand to a print shop.",
      "included": [
        {
          "title": "Logo design",
          "body": "Built around your business and trade, not a generic icon."
        },
        {
          "title": "Color palette",
          "body": "Exact codes provided for both print and web use."
        },
        {
          "title": "Font pairing",
          "body": "Chosen for consistent use across signage, cards, and your site."
        },
        {
          "title": "Brand sheet",
          "body": "A one-page reference documenting all of it."
        },
        {
          "title": "Print-ready files",
          "body": "Vector files ready for truck wraps, yard signs, and business cards."
        },
        {
          "title": "Web-ready files",
          "body": "Sized correctly for your site and social profiles."
        }
      ],
      "limits": [
        "This covers logo and basic brand files, not a full brand strategy or market research.",
        "We can't guarantee a logo works for every future use you haven't mentioned. Tell us about the truck wrap and the yard sign upfront.",
        "Print colors can shift slightly between shops and materials. We provide exact codes, but the print shop's equipment has the final say."
      ],
      "faqs": [
        {
          "question": "Do I own the final files?",
          "answer": "Yes. Once delivered, the logo and brand files are yours to use anywhere, including with other vendors."
        },
        {
          "question": "What if I already have a logo I like?",
          "answer": "We can build the color palette, fonts, and brand sheet around your existing logo instead of starting over."
        },
        {
          "question": "How many revisions do I get?",
          "answer": "We'll set a reasonable number upfront so revisions don't drag on indefinitely."
        },
        {
          "question": "Can you also update my website with the new branding?",
          "answer": "Yes, that's part of the websites or hosting and care work if you want it applied there too."
        }
      ],
      "priceIds": [
        "branding"
      ]
    }
  ]
}