{
  "currency": "USD",
  "notes": [
    "Setup prices are paid once. Monthly prices are month-to-month with 30 days notice to cancel.",
    "A price marked startingAt is a minimum: scope changes the number.",
    "Ad spend and software are billed by the vendor and never marked up.",
    "The site's forms never take payment. An itemized quote and a written agreement come first."
  ],
  "items": [
    {
      "id": "website",
      "name": "Website build",
      "serviceSlug": "websites",
      "serviceName": "Websites",
      "serviceUrl": "https://richemontsolutions.com/services/websites",
      "setupUsd": 400,
      "startingAt": false,
      "covers": "A full site like this one: home, a page per main service, service areas, about, FAQ, contact, and legal pages. Written for your trade, mobile first, launched on your domain."
    },
    {
      "id": "care",
      "name": "Hosting & Care",
      "serviceSlug": "hosting-maintenance",
      "serviceName": "Hosting & Care",
      "serviceUrl": "https://richemontsolutions.com/services/hosting-maintenance",
      "monthlyUsd": 50,
      "startingAt": false,
      "covers": "For sites we build: hosting, security updates, backups, uptime checks, small edits, a monthly speed and SEO pass, and one blog post a month.",
      "requires": [
        "website"
      ]
    },
    {
      "id": "gbp-setup",
      "name": "Google Business Profile cleanup",
      "serviceSlug": "google-business-profile",
      "serviceName": "Google Business Profile",
      "serviceUrl": "https://richemontsolutions.com/services/google-business-profile",
      "setupUsd": 250,
      "startingAt": false,
      "covers": "Verification help, categories, services, service area, hours, photos, and duplicate or spam listings reported."
    },
    {
      "id": "gbp-care",
      "name": "Google Business Profile upkeep",
      "serviceSlug": "google-business-profile",
      "serviceName": "Google Business Profile",
      "serviceUrl": "https://richemontsolutions.com/services/google-business-profile",
      "monthlyUsd": 150,
      "startingAt": false,
      "covers": "Weekly posts, new photos, Q&A, review replies, and hours kept current, holidays included."
    },
    {
      "id": "local-seo",
      "name": "Local SEO",
      "serviceSlug": "local-seo",
      "serviceName": "Local SEO",
      "serviceUrl": "https://richemontsolutions.com/services/local-seo",
      "monthlyUsd": 500,
      "startingAt": true,
      "covers": "Service-area pages, citation cleanup, on-page and technical fixes, call tracking, and a plain-English monthly report."
    },
    {
      "id": "reviews",
      "name": "Review requests",
      "serviceSlug": "review-generation",
      "serviceName": "Reviews",
      "serviceUrl": "https://richemontsolutions.com/services/review-generation",
      "monthlyUsd": 150,
      "startingAt": false,
      "covers": "Automatic text and email requests after each job, plus reply drafts for every review."
    },
    {
      "id": "google-ads",
      "name": "Google Ads management",
      "serviceSlug": "google-ads",
      "serviceName": "Google Ads",
      "serviceUrl": "https://richemontsolutions.com/services/google-ads",
      "setupUsd": 250,
      "monthlyUsd": 400,
      "startingAt": false,
      "covers": "Campaign build, geo targeting, negative keywords, call tracking, weekly checks, monthly report.",
      "passThrough": "Ad spend is billed by Google to your card. We never mark it up."
    },
    {
      "id": "meta-ads",
      "name": "Facebook & Instagram Ads",
      "serviceSlug": "meta-ads",
      "serviceName": "Facebook & Instagram Ads",
      "serviceUrl": "https://richemontsolutions.com/services/meta-ads",
      "setupUsd": 250,
      "monthlyUsd": 400,
      "startingAt": false,
      "covers": "Audience setup, ad creative from your real work, lead forms, retargeting, monthly report.",
      "passThrough": "Ad spend is billed by Meta to your card. We never mark it up."
    },
    {
      "id": "social",
      "name": "Social media",
      "serviceSlug": "social-media",
      "serviceName": "Social Media",
      "serviceUrl": "https://richemontsolutions.com/services/social-media",
      "monthlyUsd": 400,
      "startingAt": true,
      "covers": "12 posts a month across two platforms, built from your job photos and clips, scheduled and captioned."
    },
    {
      "id": "crm",
      "name": "CRM & automation setup",
      "serviceSlug": "crm-automation",
      "serviceName": "CRM & Automation",
      "serviceUrl": "https://richemontsolutions.com/services/crm-automation",
      "setupUsd": 750,
      "monthlyUsd": 150,
      "startingAt": true,
      "covers": "CRM chosen or cleaned up, pipeline, form and call routing, estimate follow-ups, and monthly upkeep.",
      "passThrough": "CRM software is billed by the vendor. We'll help you pick one that fits your budget."
    },
    {
      "id": "text-back",
      "name": "Missed-call text back",
      "serviceSlug": "ai-assistants",
      "serviceName": "AI Chat & Voice",
      "serviceUrl": "https://richemontsolutions.com/services/ai-assistants",
      "setupUsd": 150,
      "monthlyUsd": 75,
      "startingAt": false,
      "covers": "Every missed call gets a text within a minute, and the conversation lands in one inbox.",
      "passThrough": "Texting usage is passed through at cost."
    },
    {
      "id": "ai-chat",
      "name": "AI chat or after-hours voice",
      "serviceSlug": "ai-assistants",
      "serviceName": "AI Chat & Voice",
      "serviceUrl": "https://richemontsolutions.com/services/ai-assistants",
      "setupUsd": 250,
      "monthlyUsd": 150,
      "startingAt": true,
      "covers": "Answers hours, service area, and booking questions from your real info, then hands off to you. Reviewed monthly.",
      "passThrough": "Voice minutes are passed through at cost."
    },
    {
      "id": "email-sms",
      "name": "Email & SMS campaigns",
      "serviceSlug": "email-sms",
      "serviceName": "Email & SMS",
      "serviceUrl": "https://richemontsolutions.com/services/email-sms",
      "monthlyUsd": 250,
      "startingAt": true,
      "covers": "Two campaigns a month: seasonal reminders, past-customer check-ins, and compliant opt-in setup.",
      "passThrough": "Sending platform is billed by the vendor, usually $20 to $60 a month at your size."
    },
    {
      "id": "branding",
      "name": "Logo & brand kit",
      "serviceSlug": "branding",
      "serviceName": "Branding & Logo",
      "serviceUrl": "https://richemontsolutions.com/services/branding",
      "setupUsd": 400,
      "startingAt": true,
      "covers": "Logo in every format, colors, fonts, and print-ready files for trucks, signs, and cards."
    }
  ],
  "bundles": [
    {
      "id": "basics",
      "name": "The Basics",
      "forWho": "You need a real website and a Google listing that tells the truth about your business.",
      "itemIds": [
        "website",
        "care",
        "gbp-setup",
        "gbp-care"
      ],
      "setupUsd": 650,
      "monthlyUsd": 200,
      "listSetupUsd": 650,
      "listMonthlyUsd": 200,
      "note": "The starting point we recommend to almost everyone."
    },
    {
      "id": "local",
      "name": "Local Search",
      "forWho": "The Basics, plus steady monthly work to show up more often when people nearby search.",
      "itemIds": [
        "website",
        "care",
        "gbp-setup",
        "gbp-care",
        "local-seo",
        "reviews"
      ],
      "setupUsd": 650,
      "monthlyUsd": 750,
      "listSetupUsd": 650,
      "listMonthlyUsd": 850,
      "note": "Makes sense once your site and listing are solid."
    },
    {
      "id": "full",
      "name": "Full Local",
      "forWho": "You want search, ads, and follow-up handled, and you're ready to spend on ads.",
      "itemIds": [
        "website",
        "care",
        "gbp-setup",
        "gbp-care",
        "local-seo",
        "reviews",
        "google-ads",
        "text-back"
      ],
      "setupUsd": 900,
      "monthlyUsd": 1100,
      "listSetupUsd": 1050,
      "listMonthlyUsd": 1325,
      "note": "Plus ad spend, which Google bills to you directly."
    }
  ],
  "terms": [
    {
      "title": "Month-to-month",
      "body": "There's a written agreement, but no 12-month lock-in. Cancel with 30 days notice."
    },
    {
      "title": "You own it",
      "body": "Your domain, your site, your content, your Google listing, your ad accounts. If you leave, you take all of it."
    },
    {
      "title": "No markups on ad spend",
      "body": "Google and Meta bill your card directly. You see exactly what went to ads and what went to us."
    },
    {
      "title": "Itemized invoices",
      "body": "Every line on the invoice matches a line on this page. No setup fees that show up later."
    },
    {
      "title": "Founding rates",
      "body": "We're new, and these prices reflect that. Sign on now and your rate stays where it is as long as you stay."
    }
  ],
  "pageUrl": "https://richemontsolutions.com/pricing"
}